Description

Health Heroes is a diet app that helps users achieve their weight loss goals through friendly competition. Users can join groups with friends, family or even strangers and compete to see who can lose the most weight, hit their fitness goals, and make the healthiest choices.

Problems

Difficulties in following a diet.
Discontinuing their fitness regimes halfway.
Inconsistencies in using diet/health apps tracking features.
Lack of motivation to exercise.

User & Audience

Target users are young mothers who have to develop healthy habits for themselves and their family.

Design Process

User Research

For user research, a user survey and 4 user interviews were conducted to better understand the market situation and get a better understanding of competitor apps.

User Survey

The participants were asked few basic introduction questions. For example Where they live? What their occupation is? and What their daily routine looks like? Most participants belonged to India followed by Canada and United Kingdom. Most of these were found to be students and people working from home. The participants were also asked the following questions:

Q. If yes, how many times do you eat fruits in a week?

Through this it was found that most people eat fruits only up to 4 times a week and very few people consume fruits everyday in their diet.

Q. If yes, how many times do you eat vegetables in a week?

Through this it was found that most people eat vegetables everyday, especially in India.

Q. Do you like to exercise?

To this 89.3% people replied with yes.

Q. Have you ever followed a diet plan?

To this 50% people replied with yes.

Q. Do you consume fruits and vegetable in your diet?

To this 96.4% people replied with yes.

Q. Have you ever used an app for dieting?

To this 67.9% people replied with yes.

Q. Are you a health conscious person ?

To this 78.6% people replied with yes.

Q. If yes, were you able to follow the diet?

To this 56.3% people replied with yes

Empathy map

Thinks

Says

Cannot join gym because of constant travelling and work
Have very less time to cook proper healthy meals
Need to manage time
Children are my priority
Have no time to exercise

Does

Feels

Children’s health is more important than her own.
Might not be able to lose weight
She needs to provide for the family
He needs to look better than he does
That earning more money will reduce stress

Responsible for their children’s health.
Lot of anxiety and stress
Scared about their health
Self conscious
Feels tired
Insecure about their body

Tries to exercise.
Manages the entire family
Travels
Eats a lot from outside
Works as a teacher
Sleeps very less

Problem Statement

A young mother needs to improve her health and eat better because of her busy schedule which leaves her with a lot of stress and lack of motivation to work on her health.