Brand book | My Site

Content

1 / Our Logo Story

2 / Logo Usage

3 / Logo Do’s & Don’ts

4 / Color Schemes

5 / Typography

6/ Images

7 / Website and App

8 / Our Prints

9 / Our Merchandise

Our Logo story

Warm Delights is a luxury bakery. Our products are baked with all the warmth and love of our bakers. Our bakers put the utmost care and love in baking our delights and our logo showcases that love through the rolling pin. Just how the rolling pin is always moving in the baker’s hand, our logo is inclined at 12 degrees to give a sense of movement. The colors of our logo are derived from our delicious cookies.

Logo usage

While using the Warm Delights logo, always use the primary logo showed in flat color style. The usage of flat and reverse color logos should be used only when the primary logo is not usable.

Logo Do's and Don'ts

Color Schemes

Warm Delights has 6 main colors in it’s color palette and white. Tints of colors are allowed for all the 6 colors as long as color integrity is maintained. However, the main logo color cannot be altered to any tint. Our colors are inspired by our special cookies and doughnuts.

Typography

Heading Typography

Typography

Sub-Heading and Body Typography

Typography

Body Typography

Typography

Hierarchy

Images

We bake with love and want our customers to feel the love and comfort of our Warm Delights. Hence, all images used for any promotional purpose of our brands should either showcase our products or Images that show case love and comfort in relation to our products.